Samsung Electronics today officially unveiled its latest mid-range smartphone offerings, the Galaxy A57 5G and Galaxy A37 5G, on March 25, 2026. These new additions to the popular Galaxy A series underscore Samsung's strategic commitment to democratizing advanced AI capabilities and extending long-term software support to a broader user base worldwide. The devices are set to deliver an enriched mobile experience with significant upgrades in performance, camera technology, display quality, and robust security features.
Awesome Intelligence Powers Enhanced User Experience
The Galaxy A57 5G and A37 5G integrate Samsung's 'Awesome Intelligence' suite, bringing intuitive AI features previously associated with flagship models to the mid-range segment. Key AI functionalities include Voice Transcription in the Voice Recorder app, which quickly converts recordings and voicemails into text. The 'AI Select' feature allows users to easily extract screen content and utilize 'Drag & Drop' for seamless integration into Samsung Notes or Photo Editor, boosting productivity.
Photography receives a substantial AI boost with a refined 'Object Eraser' for more natural results when removing unwanted distractions, and 'Best Face' (exclusive to the Galaxy A57 5G) for optimizing group photos. 'Circle to Search with Google' has been expanded to recognize multiple objects at once, enhancing visual search capabilities without leaving the current app. Samsung's digital assistants, Bixby and Gemini, are also upgraded; Bixby handles intuitive device controls with natural language, while Gemini assists with complex, cross-app tasks.
'The new Galaxy A series reflects our continued commitment to AI democratization by bringing the latest innovations to more Galaxy users. With Samsung's fundamental capabilities combined with enriched Awesome Intelligence, Galaxy A57 5G and Galaxy A37 5G will deliver reliable everyday performance to users around the world and drive rapid AI expansion.'
— TM Roh, Chief Executive Officer, President and Head of Device eXperience (DX) Division at Samsung Electronics
Robust Specifications and Long-Term Support
Both devices run on One UI 8.5, based on Android 16, and feature a 6.7-inch Full HD+ display with a 120Hz refresh rate, supported by Vision Booster technology for optimal outdoor visibility. The Galaxy A57 5G boasts a Super AMOLED+ panel, while the A37 5G comes with a Super AMOLED display. Under the hood, the Galaxy A57 5G is powered by the Exynos 1680 chipset, while the A37 5G utilizes the Exynos 1480, both manufactured on a new 4nm process. Each phone is equipped with a 5,000mAh battery, designed to last up to two days on a single charge, and supports Super Fast Charging 2.0, reaching 60% in approximately 30 minutes (with a separately sold 45W charger).
A significant highlight is Samsung's commitment to longevity, offering up to six generations of Android OS and One UI upgrades, alongside up to six years of security updates for both models. This extended support package provides users with confidence in their device's long-term usability and security. The devices also feature an IP68 rating for dust and water resistance and incorporate Samsung's robust Knox Vault security solution.
Samsung Galaxy A57/A37 5G Software Support Commitment
Years of promised support for Galaxy A57 5G and A37 5G.
The Galaxy A57 5G and A37 5G will be available in the U.S. starting April 9, 2026, with the A57 5G priced from $549.99 and the A37 5G from $449.99. European markets will see availability from April 10, 2026, with pricing starting at €429 for the A37 5G and €529 for the A57 5G. The devices aim to make advanced mobile technology accessible, bridging the gap between premium features and affordability.
